Our Marketing eGuides
Stretch Marketing has prepared a selection of downloadable eguides to support our training, industry workshops and guest speaking.
To download your eguide of choice, complete the form at the bottom of the page and you will be sent the eguide by email.
Marketing your Practice
This eGuide will provide you with the marketing tactics you need to understand to build your practice and develop your reputation.
Professional Services Marketing Fundamentals
Five simple, fundamental considerations when building a marketing strategy for a professional services firm.
This eGuide briefly walks you through one of the approaches that we take when building a marketing strategies, “The 5 Fundamentals”. We make these considerations, and build active plans for each area in the early stages of working with a new professional services firm. It provides one element of a marketing strategy that works well for growing services firms.
I often say to people that the difference between marketing that works and marketing that doesn’t is macro economics. I’m still not sure why they don’t teach it to marketers at university. Anyone can campaign into a hot market and win work, but arrive too[…]