To launch 2013, College of Law Queensland invited our Principal Consultant and Managing Director, Rebecca Wilson, to inspire their alumni to engage in nontraditional, creative endeavours that will bring value to their important relationships.
To do this, we told the story of Flood Discounts, a community Rebecca co-founded in the aftermath of the 2011 Queensland Floods in response to the early post-flood expectation that nearly 50% of victims would be denied the ability to claim on their insurance. The community rallied around the free web listing where businesses could post discounts on a wide range of products and services needed to help victims to rebuild their lives, homes and businesses. Through the Flood Discounts site, Rebecca built a community to help the community, which is an extraordinarily powerful thing to do and something from which incredibly valuable marketing and business development lessons were learned.
The ability to build strong and authentic relationships is the foundation of client management, business development and successful professional practice. It demonstrates the power of marketing in Brisbane and throughout Australia.
You can read our blog that tells some of the story from the event here http://www.marketingrack.com.au/2013/02/06/the-power-of-community-in-marketing-two-big-choices/ and check out the photos below.
Pictures by Andy Graves, Brisbane Photographer.