Read our article, Referrals Talk Volumes:  Building referrals is the most affordable marketing strategy for Accountants.  As published in the March 2011 edition of national Institute of Chartered Accountants' magazine Charter.  

We are taught early in our business degrees that we can build a business by being a technical expert, hanging a shingle and waiting for clients to walk through the door.  Many Professional Service providers all throughout Australia diligently fulfil their qualifications, maintain their professional development and serve the customers that trip over their businesses.   They do OK.  But with well-targeted marketing, you can do better.    You can in fact build your business around the market that you want to work for, and have them drive your customers to you by referral.

Good referral based marketing will compel your ideal target audiences to voluntarily pursue your firm’s services.  And, if done right, not only will you achieve a growth in revenue from your ideal types of clients, you will also drive them to refer your business to their friends, colleagues and community, creating a self-perpetuating buzz.