Need a Marketing Strategy that works?

Get the goal-posts in place, and it becomes a lot easier for your team to kick goals!

Stretch Marketing builds dynamic, yet realistic marketing strategies that drive your business to reach out to its target markets. 

Our tried and tested planning process provides the foundations for all marketing decisions that we make together, setting solid goals and action plans in place, making implementation decisions much easier.  Our experienced consultants take you through every step of our marketing planning process, mentoring your team, and working with your important business stakeholders to develop appropriate marketing plans for your business.  

We quickly and firmly establish your business goals, priority target markets, key marketing objectives and budgets before building a tactical marketing plan to drive all of the marketing activities that follow. 

Setting a solid strategy ensures that we all aim towards the same goal posts, during the implementation phase and kick goals, time and time again. 

Create relevant, useful Marketing Tools

Hook your target audience with a sharp call to action.

Are you guilty of throwing your marketing materials together without any though of your target audience or Key Buyers' motivations?  Do you design something that is pretty to the eye, but says nothing in particular about your business capability?  Does your marketing material really connect with your customer at their point of need?

Brochures, flyers, direct mail pieces and letters are a critical part of any active marketing.  It is important that every single piece of marketing material is created in connection with a specific target audience and desired outcome.  Each item must hook your target reader, building your relationship with them and calling them to action at the right point of their journey to ensure that each individual piece is worth the money that you are spending to create it.

Stretch Marketing and our graphic design partners offer an end-to-end marketing material creation service.  We combine solid marketing insight into your customers' needs; great graphic design capability; and cleverly crafted copy to ensure that your marketing materials will hit their target, every time. 

Modern Public Relations and Publicity

Public Relations (PR) as we used to know it is growing and changing to engage with modern technology.  And our approach is therefore growing and changing with it.

PR used to be all about managing a business’s connection with their interested public through the media, placing articles and teasing stories into popular papers, magazines, radio and TV.  But, with the advent and progression of the Internet and social media and the changing ways of accessing information, businesses now have more power over their public relations and publicity than ever before.  They can connect with “their public” in a variety of ways, no longer totally gate-kept by the popular media.

The Stretch Marketing approach to PR considers all of the audiences and stakeholders that an organisation must reach out to, and plans for the clear communication of messages to each target audience using a variety of tools, which can include the popular, printed and digital media as well as other more direct communications approaches.

We are skilled in copywriting of all kinds, such as writing press releases, blogs, newsletters and media kits.  And experienced in the hosting of media functions and stunts, remaining connected to a range of Australian Media Professionals.

Our team is also well versed in stepping outside the norms of traditional PR and communicating messages directly to stakeholders, both internal and external.  After all, you reach a lot more of your important stakeholders with a direct PR message, carefully placed, than you can with an article in a paper with declining circulation.   

Welcoming Websites, Interactive Blogging and Strategic Social Media

Is your firm selling dynamic services at the forefront of its industry? 
Well… shouldn't you be using technology that demonstrates your progressive culture and showcases your leadership to prospects?

Now, more than ever before, your web presence is as important to your services business as your offices or key staff.  Almost all clients and prospects will find you online at some point in their sales process and judge you on the amount of effort you put into your internet-based communications.  Will they be impressed by what they see?  Will your web presence help you convert your sale or hinder it?

Over 80% of Australia's population are active users of the internet (and that includes our aging population and young children, so you can comfortably accept that the web has been fully-adopted),  so it is time to take it seriously.  A website can be so much more than an online brochure.  It can be the door to your business through which many customers enter, reenter and refer you to.  It can be your key sales tool, even in services businesses where the sales process is personal. 

So, Stretch Marketing team and our design partners create websites, blogs and social media strategies that are worth the time and money that you invest in them.  Websites and blogs that allow you to connect with your customer over and over again, drawing on the latest technologies and techniques to minimise costs and maximise benefits.  And, we work with you to build the confidence in your web tools that you need to be able to use them effectively and engagingly. 

We offer skills and experience in:

• Integrated Web Strategies (realistic online marketing strategies for offline businesses)
• Social Media Strategies
• Website structure, planning and scope definition
• Design and Development
• Targeted Web Copywriting
• Blogging and ghost blogging
• Search Engine Optimisation and
• Traffic Generation